Expansion of a company to a foreign country is considered to be a pretty complicated task. It is so, because it demands from us to have diverse aspects included at the same time. Firstly, we are recommended to have everything correctly planned so that we would be able to avoid mistakes and difficulties. What is more, we should also not forget that concerning the previously analyzed alternative there is a demand to have everything divided into phases so that we would avoid mistakes such as inter alia entering Russian market with our goods without gathering GOST certification for them.
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This proves that we should remember that planning the expansion process plays the most influential role in making each expansion be successful. Moreover, generally regards Russian market obtaining previously mentioned certificate is necessary, which has been proved on the example of diverse corporations, which despite of great quality and attractive price of their goods have failed to capture satisfactory market share there (actually information on
The reason why GOST Russia is such influential is that this certificate is respected among wide range of diverse users (gost r certificate (check here)). Moreover, its importance is connected with the fact of loyalty of Russian users, who in most cases prefer their local commodities, no matter of their class and price. Nevertheless, product from abroad that would have acquired GOST certification is substantially more likely to make a significant career on this market that is currently thought to have attractive growth potential and be quite dangerous as well due to the political reasons.
Taking everything into consideration, we ought to remember that there is a significantly rising probability that planning correctly our expansion on Russian market and analyzing various aspects like GOST Russia would be a reasonable step towards reaching our target, which would be to make great sales results and capture high market share.