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Expansion of a company to a foreign country is known to be a very difficult task. It is so, because it demands from us to have different aspects taken into consideration at the same time. First and foremost, we ought to have everything properly planned so that we would be able to avoid mistakes and difficulties. Moreover, we ought to also keep in mind that in terms of the above analyzed option there is a requirement to have everything divided into phases so that we would avoid mistakes such as inter alia entering Russian market with our products without obtaining GOST certification for them.