Fashion – improving importance of mass medias in influencing the demands and preferences of various end-users

Nowadays many people have access to wide scope of medias. Here there is not only talk about TV, but even more about the Web and inter alia social medias such as Facebook or Twitter, as they have even more users than television.



The most important fact referred to this medias is that they have significant impact in terms of influencing the way people think about different facts or goods. It is indicated by the fact that every time we’re in front of the computer or screen of a TV plenty advertisements are shown. Their most important attribute is related to their goal, which is to show goods in as positive light as possible. On the other side, this doesn’t prove that every little ad is harmful and is advised to be omitted. In order to avoid its bad influence, we are recommended to think on our own and evaluate different aspects on our own. This is very crucial attribute concerning fashion industry. It is proved by the fact that especially in this field our preferences are influenced heavily by what is nowadays most regularly shown in various medias.

Therefore, we are recommended to not forget that in case of

fashion even though the products have some crucial attributes that are likely to convince the customers to purchasing them, we need to also not forget that substantial role is played by advertisement guaranteed by diverse medias. It is indicated by the fact that people would like to buy products that are shown on most influential exhibitions on Earth. Nonetheless, here we should ask ourselves whether a product that is broadly advertised meets our requirements in different fields.

Taking everything into consideration, concerning fashion industry and most crucial trends in this topic, we ought to be aware of the fact that there is an increasing impact of mass medias that play a relatively visible role in creating the preferences of different end-users. That’s the reason why, we should also keep in mind that we ought to learn to think independently, so that we would pick various fashions that are referred to our requirements in various fields.