Sneakers – the most popular footgear these days
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“Moon Shoe” was made with particular idea: the shoe needs to be light, comfortable and durable. Nike sneakers are mainly identified by the most famous Air Max line with revolutionary midsole air pad technology. Collaboration with Air Mike – Jordan from Chicago Bulls won Nike sneakers popularity and took it to the different level. Extravagant Air Max 1 running shoe with little, transparent, air window on the heel side was also a game changer and earned millions of dollars for this American corporation. Autor .
It’s a known fact that competition between brands is somehow wild. Companies spend million of dollars on marketing including advertisement contracts with sports champions and other big-names. Sneakers nike sport have the same target as New balance sneakers – mostly young, creative people that are interested in fashion and comforts. In the wake of brands war, a buyer has an opportunity to cherry-pick from an enormous volume of sneakers from various companies. New Balance sneakers are one of the most popular kicks these days. This brand has been manufacturing shoes since the beginning of XXth century. The funny fact is that the company’s name was made by its founder when he watched chickens balance supported by three-toed paw. Another interesting fact about this brand is that New Balance made Steve Jobes favorite kicks. With regards to pricing New Balance introduced another curious strategy – pricing model founded on dividing the shoe number by 10. As a result we could calculate an almost exact retail price – for instance, NB610=61.0$.
Tags: companies, footwear, pricing