One of the latest fads among fashionists are sneakers – shoes which were preliminary made for sports activities but thereafter developed into streetwear must-haves. Sneakers are generally quite distinctive and are well known from genuine design.
Many companies provide a full variety of fancy footwear choice. Customers have an opportunity to choose from dozens of nice kicks out there. However, some companies have been partaking in sneakers manufacturing from the start. One such company is Nike, and yet another one is New Balance. The first one is widely recognized as an iconic of sports gear company that boosts both amateurs as well as professionals in daily sports activities. Also, Nike is esteemed by streetwear fashionists – starting from blazers, t-shirts, caps, and footgear. The history started in 1972 when Nike presented the “Moon Shoe”, the opening line of Nike footwear. “Moon Shoe” was made with particular idea: the shoe needs to be light, comfortable and durable. Nike sneakers are mainly identified by the most famous Air Max line with revolutionary midsole air pad technology. Collaboration with Air Mike – Jordan from Chicago Bulls won Nike sneakers popularity and took it to the different level. Extravagant Air Max 1 running shoe with little, transparent, air window on the heel side was also a game changer and earned millions of dollars for this American corporation. Autor .
It’s a known fact that competition between brands is somehow wild. Companies spend million of dollars on marketing including advertisement contracts with sports champions and other big-names. Sneakers nike sport have the same target as New balance sneakers – mostly young, creative people that are interested in fashion and comforts. In the wake of brands war, a buyer has an opportunity to cherry-pick from an enormous volume of sneakers from various companies. New Balance sneakers are one of the most popular kicks these days. This brand has been manufacturing shoes since the beginning of XXth century. The funny fact is that the company’s name was made by its founder when he watched chickens balance supported by three-toed paw. Another interesting fact about this brand is that New Balance made Steve Jobes favorite kicks. With regards to pricing New Balance introduced another curious strategy – pricing model founded on dividing the shoe number by 10. As a result we could calculate an almost exact retail price – for instance, NB610=61.0$.