The SFA software contains a catalog of functional modules that let you to handle the operations of sales and marketing at management levels. It gives managers and regional directors entire view of sales informations. SFA application give a possibilites to users to state and evaluate purposes and budgets of sales, control of activity of sales representatives and settlement expence. The data accumulated in the system are bring to bear by the SFA sales analysts, employees of trade marketing and marketing section.
Data from transactional systems reinforce Data Warehouse, which enables carrying multidimensional analysis (OLAP called. On-Line Analytical Processing) in very smart way, what is specific for Business Intelligence systems. Managers and analysts may simply aggregate, filter and sort sales informations, select interesting information and change the perspective notion of them. SFA software links particular functions of CRM systems that aid sales and marketing efforts just take a look. Standard for this fellow of application is the opportuity of “photo-shelf” and forwarding it to the sales manager.
Equally successful are the modules that are used to manage asking and collect claims from clients. The era of portable computers Pocket PC gone and in their place are more useful smartphones and tablets. Present-day mobile applications for companies agents are attainable for Android, iOS (iPhone, iPad), Symbian, Windows Phone (used eg in Nokia and HTC) and BlackBerry. Commonly, SFA software is accessible in varied languages. Through work offline mobile application contemporize data while you connect to the Internet. The merchant can reap orders and perform other exercises over the visit trade even if it is outside the reach of GSM or Wi-Fi.
SFA systems are implemented in venture servers (on premisedue to reason) or can be yielded in the model application as a service (Software as a Service, SaaS). SFA applications can be connected with external ERP and CRM systems used in corporation for business management, customer service and marketing activities. A sales representative can obtain new and complete details about the accessibility of products, current promotions and customer receivables. Orders collected with the use of mobile devices, can be in simple way sent to the ERP system of a company, or wholesale distributor.